Great piece David and totally hear you on the badge designs. It seems tempting to perhaps throw all sorts of nostalgic or historical elements to the badge but with danger of it being too complicated and losing the message or impact. I love what Spurs have done with their badge, a lesson in modern branding. Look how powerful the Arsenal cannon looks on its own. If we can make it simple and stylish yet instantly recognizable then we’re on onto a winner.
Really good read. As graphic design student this would have to be my dream job ! Brillant insights into the process, I love that the club is open to all of the proposals and ultimately the inclusion of fans in such meetings will likely end up with a much more profond, meaningful and relatable crest to bring the club in to a much needed new era. UTV, I look forward to more info on the process.