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The initial shaping of Villa's NFT offer - artwork/provenance and appropriateness of artists, scale of edition, price points, dealer/auctioneers - will come to define their approach (and perceived attitude) to international supporters online. So - they're wise to watch other large clubs trial & error their way into the metaverse. At the moment though there is a sense that Villa's leadership are not clear on what they're doing in this space. Do they currently have the expertise in their team?

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Great article shame about the poor informed statement about Doug Ellis, once again I’ll informed younger supporters making fool hardy statements.

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